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Architecture is a language of semiotics through geometry.

22/5/2019

8 Comments

 
Semiotics involves designing in a way that uses a system of signs that contain an embedded symbolic meaning (Preziosi). Whether that be endemic to a particular culture or region is up to the architect and the viewer. Our minds work through associations so drawing parallels from the language we use can bring meaning to the viewer. Architecture uses a visual language which can be inherited from different aspects of life. It is this architectural language that we place meaning on and informs how we perceive elements. 

Semiotics is our association with the familiar. For example, a small cottage may mean ‘home’, a row of romanesque columns means ‘strength’, 

Architectural language is used to either imply an idea or to draw a parallel to another idea and therefore associate itself with that idea. This was used on a large scale in the 1800’s in North America as new migrants aimed to ally themselves with the grandiose and powerful image of old Europe. Tall columns, delicate plaster work and rigid building elevations all aimed to push a connotation of buildings found in Rome on the viewer and therefore make them think of the building in front of them as something else.

Metaphors found when we think of stress and depression are usually gloomy. We think of dark forests, emptiness or drifting underwater into unseen depths. Stress brings to mind heavy burdens, narrow vision and one thousand voices bombarding us from all directions. 

It is with these kinds of metaphors that we can design custom spaces for our clients. At OTO we ask our clients to provide a narrative of the emotions they see from their future home, maybe it is an image of a glass of red wine with the light coming through and casting red on the table, or the feeling of standing above the world and being projected out over the ocean. We can turn these images into physical space through careful and creative thinking. ​
8 Comments
Louisiana link
12/8/2021 08:21:09 pm

Great article! Thank you for sharing this informative post, and looking forward to the latest one.

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Skye link
26/9/2021 10:18:33 pm

Great Article! Thank you for sharing this very informative post, and looking forward to the latest one.

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Karen link
19/10/2021 04:19:39 am

Thanks for this Article. Keep posting!

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Joyce link
29/10/2021 05:52:49 am

Awesome! This is a great article. Thanks for sharing, anyway.

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5/12/2021 09:05:33 am

The question on everyone’s mind is: can viral and massive information on social networks change the voting tendencies and behavior of people?

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23/12/2021 08:04:49 am

Architecture uses a visual language which can be inherited from different aspects of life. Thank you for making this such an awesome post!

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2/1/2022 11:30:37 am

Tall columns, delicate plaster work and rigid building elevations all aimed to push a connotation of buildings found in Rome on the viewer and therefore make them think of the building in front of them as something else. Thank you for taking the time to write a great post!

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23/8/2022 08:09:07 am

Metaphors found when we think of stress and depression are usually gloomy. We think of dark forests, emptiness or drifting underwater into unseen depths. Stress brings to mind heavy burdens, narrow vision and one thousand voices bombarding us from all directions. Thank you so much for sharing all this wonderful info with us! It is so appreciated!

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